Marketing Music: Past, Present, and Future
This business of music… it troubles me. Not for the age old tension between artistic endeavor and monetary gain (which has troubled me for decades) but for the current lack of invention in...
View ArticleMusic Marketing Matters: Diversifying Your ‘Product’
Last week I got a bee in my bonnet – yes, my part time job is subbing for Little Bo Peep… what of it? – about the lack of creativity in marketing music. Rather than just whinge and whine, though, I...
View ArticleMusic Marketing Matters: How to Win Data & Influence People
In broaching the subject of data gathering and marketing for musicians last week, I quickly realized that this was going to be bigger than one post would allow. Unless one is talented enough to compose...
View ArticleMusic Marketing Matters: 6 Secrets To Gathering Fan Data
Last week’s near essay took you through the significant process of setting up your fan database. With that being the crucial foundation of your renewed focus on getting the most from your data, I...
View ArticleCreative Music Marketing (On a Shoestring Budget)
Music marketing matters. Hopefully we established that in the mini-series of the same name earlier this year. What keep on coming, though, are the examples of independent artists getting creative with...
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